E-commerce Sales and Conversion Rate Checklist

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A conversion focused checklist with over 300 checkpoints that will optimize every single part of your online store and skyrocket your sales.

✓ Get more visitors to purchase your product

✓ Increase average order value

✓ Reduce advertising costs

✓ Increase profits

✓ Scale faster

Last updated: 1. May 2025

✅ 100% Results Guarantee

See a higher conversion rate and average order value after implementing 7 simple high-priority checkpoints or get a full refund. No questions asked. Applies to all products.

✓ Works with all eCommerce Platforms

✓ One time payment

✓ Lifetime access - Unlimited downloads

✓ Universal - Works in all countries

✓ Get instant access via email

✓ Digital - Use in Google Sheets or Excel

✓ Visual examples and explanations in Notion

E-commerce Sales and Conversion Rate Checklist

Regular price $43
Sale price $43 Regular price $97

How many sales are you missing out on right now?

Our checklist will show you exactly how you can optimize every single part of your eCommerce store to increase sales.

GET INSTANT ACCESS TO

300+ Conversion Checkpoints and Strategies to increase your sales

With our Sales & Conversion Rate Checklist, you get access to 300+ critical measures that will optimize every single part of your store and increase your sales.

Proven E-commerce Conversion Rate & AOV Strategies

A/B Testing

Strategies proven effective

through A/B testing.

Insider Strategies

Insider growth hacks & strategies from the most recognized coaches in the industry.

Experience

The same strategies we have used to scale multiple e-commerce stores.

The Blueprint to eCommerce Success

Higher Revenue & Increased ROI

With a higher conversion rate and average order value you will make more money on marketing investments.

Reduce Advertising Costs

A higher conversion rate and average order value lowers your advertising costs on each product, increasing your profit margin.

Scale Faster

Increased sales and reduced costs enables you to scale your store faster.

Our Conversion Rate Checklist Has Already Helped 4000+ Brand Owners

Rated Excellent

4.9

/ 5

Checklists are excellent

Checklists are excellent! Currently working through the conversion rate checklist, the explanations and examples are extremely helpful and make everything easy to implement. Checklists are excellent! Currently working through the conversion rate checklist, the explanations and examples are extremely helpful and make everything easy to implement. Checklists are excellent! Currently working through the conversion rate checklist, the explanations and examples are extremely helpful and make everything easy to implement.

Valuable!

One of the few digital products I have downloaded that gives value. There is a lot of content for what you pay. I am happy that I have purchased it and am able to slowly work my way through. One of the few digital products I have downloaded that gives value. There is a lot of content for what you pay. I am happy that I have purchased it and am able to slowly work my way through. One of the few digital products I have downloaded that gives value. There is a lot of content for what you pay. I am happy that I have purchased it and am able to slowly work my way through.

Great product

Great product and really helps to go and do a deep dive through the back end of your website to make sure everything is functioning properly. Keep up the great work! Great product and really helps to go and do a deep dive through the back end of your website to make sure everything is functioning properly. Keep up the great work! Great product and really helps to go and do a deep dive through the back end of your website to make sure everything is functioning properly. Keep up the great work!

Recommend!

Bought the e-commerce guide and it’s great! Tips and tricks are easy to implement and it’s broken down really well so it’s not overwhelming. Bought the e-commerce guide and it’s great! Tips and tricks are easy to implement and it’s broken down really well so it’s not overwhelming. Bought the e-commerce guide and it’s great! Tips and tricks are easy to implement and it’s broken down really well so it’s not overwhelming.

Gamechanger!

This checklist has been a game-changer for my e-commerce store. It’s helped us optimize our store in ways we would have never thought off, highly recommend! This checklist has been a game-changer for my e-commerce store. It’s helped us optimize our store in ways we would have never thought off, highly recommend! This checklist has been a game-changer for my e-commerce store. It’s helped us optimize our store in ways we would have never thought off, highly recommend!

Super helpful!

It’s been super helpful and easy to follow. Love working my way through and already seeing improvements! It’s been super helpful and easy to follow. Love working my way through and already seeing improvements! It’s been super helpful and easy to follow. Love working my way through and already seeing improvements!

Restructuring my website

I am completely restructuring my website based on Sara's list. Super detailed and with a clear structure, you can tell she has a lot of experience in this field! I am completely restructuring my website based on Sara's list. Super detailed and with a clear structure, you can tell she has a lot of experience in this field! I am completely restructuring my website based on Sara's list. Super detailed and with a clear structure, you can tell she has a lot of experience in this field!

Loving it!

I'm still working through this check list, but it has helped me so much with my website. Once I've completed this one I'll be purchasing the SEO check list. I'm still working through this check list, but it has helped me so much with my website. Once I've completed this one I'll be purchasing the SEO check list. I'm still working through this check list, but it has helped me so much with my website. Once I've completed this one I'll be purchasing the SEO check list.

Fantastic Resource

The Launch Lab team gave us valuable feedback! The Launch Lab team gave us valuable feedback! The Launch Lab team gave us valuable feedback!

This checklist is a no-brainer

This checklist is a no-brainer for any store owner out there. 2 months since we purchased it and we’ve made an additional $27K in revenue! This checklist is a no-brainer for any store owner out there. 2 months since we purchased it and we’ve made an additional $27K in revenue! This checklist is a no-brainer for any store owner out there. 2 months since we purchased it and we’ve made an additional $27K in revenue!

Avoid Hazzle & Second Guessing

We know how frustrating it is to figure out what works and what doesn't when building an eCommerce brand. And that is precisely why we've created this checklist - to save you from trial and error, which takes up a lot of time and is expensive.

How does it work?

1. Go over every checkpoint

Go over every conversion checkpoint and evaluate your store. This will help you discover how you can increase your sales.

2. Implement the tasks needed for your store

Implement the tasks needed for your store or improve existing features.

3. You're done!

Increasing your sales and conversion rate can really be as easy as that.

Worried about rising advertising costs?

For most e-commerce stores, the ads are actually not the problem - their landing page is. And if you converted twice as many visitors into buyers, your advertising costs would drastically lower. And that's exactly what our checklist will show you how to do.

100% Results Guarantee

Get results after implementing 7 simple high-priority checkpoints or get a full refund. No questions asked.

How much faster could you scale your store if twice as many visitors purchased your product?

Our checklist will show you exactly how to do it.

FAQ

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What products/niches does this work for?

Our strategies are compatible with all products and niches! Everything from high ticket products to low ticket products, digital products and everything else.

Our strategies are compatible with all products and niches! Everything from high ticket products to low ticket products, digital products and everything else.

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Why is it important to optimize my store?

Every single year, brands invest large sums of money into marketing to create better ads that sell more. But what if it's actually your product page that isn't optimized? It is important to distinguish between the purpose of an advertisement and the purpose of your online store:

  • An ad is designed to attract more people to your online store.
  • While the online store itself and the product page you send traffic to is designed to convert.

In other words, you risk wasting large sums of money on ads every year if you are sending traffic to a product page that isn't optimized for conversion.

Every single year, brands invest large sums of money into marketing to create better ads that sell more. But what if it's actually your product page that isn't optimized? It is important to distinguish between the purpose of an advertisement and the purpose of your online store:

  • An ad is designed to attract more people to your online store.
  • While the online store itself and the product page you send traffic to is designed to convert.

In other words, you risk wasting large sums of money on ads every year if you are sending traffic to a product page that isn't optimized for conversion.

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Will I get access instantly?

Yes! After you've placed an order you will get two emails from us. One with your order confirmation and one with access to the checklist.

Yes! After you've placed an order you will get two emails from us. One with your order confirmation and one with access to the checklist.

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What eCommerce platforms does this work for?

It's universal and works with all eCommerce platforms, such as Shopify, WooCommerce, Squarespace, Wix, Wordpress and so on.

Please note, it is not created for market-place listings on Etsy or Amazon.

It's universal and works with all eCommerce platforms, such as Shopify, WooCommerce, Squarespace, Wix, Wordpress and so on.

Please note, it is not created for market-place listings on Etsy or Amazon.

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Does it work with the Shopify Starter Plan?

Yes! It works with all Shopify plans.

Yes! It works with all Shopify plans.

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Does it include apps and tools recommendations?

Yes! It recommends the most effective tools and apps out there, also including free apps and tools.

Yes! It recommends the most effective tools and apps out there, also including free apps and tools.

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Will I need a developer?

No! You can implement all checkpoints yourself. Depending on your theme/platform you might need apps/tools for a small part of checkpoints, like for example after purchase upsells and product bundles. Apps and tools are recommended throughout the checklist.

No! You can implement all checkpoints yourself. Depending on your theme/platform you might need apps/tools for a small part of checkpoints, like for example after purchase upsells and product bundles. Apps and tools are recommended throughout the checklist.

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How easy is it to implement?

It's very easy to follow and implement. It also has video tutorials, step-by-step guides and hundreds of visual examples to make it easy for anyone to understand.

You don't have to be tech-savvy at all to master this 👏🏼

It's very easy to follow and implement. It also has video tutorials, step-by-step guides and hundreds of visual examples to make it easy for anyone to understand.

You don't have to be tech-savvy at all to master this 👏🏼

How Our Conversion Rate Checklist Has Already Helped 4000+ Brand Owners 💙